So, how big is going to be “Guardians of the Galaxy” earnings pie? Like “Thor the Dark World”? Estimates talked about a pie that might be around $80 million, but the movie is going to blast any previsions since it has produced more than $100 million over the weekend alone. How does social media and the community of Marvelites helped produce another block buster?
Marvel’s social media strategy has been entertaining and thrilling, specially in Facebook, and specially for Marvelites who have helped spread the word. Despite releasing a title plenty of new characters unknown for those who are not used to read the comics, their success might have more to do in some details that might have been overlooked, like triggering childhood memories.
Even though “Guardians of the Galaxy” has been around for quite a long time, those who haven’t read the comics, will be exposed to a new set of new characters. Perhaps, this is why main roles in this new movie of the Marvel Cinematic Universe (MCU) come from the voices and bodies of well-known actors and actress. The cast, the music, the humor and the action in the trailers are engaging enough to persuade the audience to go to the cinema. Not only that, the release of the movie has been just one week after San Diego Comic Convention (SDCC), ensuring the film to be fresh for the fans, and also ensuring a big pie in the short term, which is what’s been proven.
So, what has been Marvel doing in its social media and within the film, to ensure a huge pie and a long-term franchise? What are those childhood memories?