Comics can be a great medium through which you can send messages to the audience. They have been use as propaganda in many times during recent history, including WWII. Marvel Comics has joined forces with STOMP Out Bullying™ and released a set of variant covers in commemoration of National Bullying Prevention Month. The idea is to use comics to teach that bullying, cyberbullying, sexting and any other digital abuse, homophobia, hatred, etc is wrong and should be out of schools and from communities around the country, and beyond it.
The problem of bullying at schools is not something that can only be found in the US. Unfortunately is something that happens worldwide. And while this initiative might be local, it can have effects beyond its borders.
Comics are a great mirror for popular culture. To see what’s up in their narratives is to glimpse the state of society as well. Superhero comics, in special, are a mirror in which to find out the foes and hopes of society. Using it to send a message for stopping a foe, is a great idea. Comics are also a way to export ideas to the world.
Cultural Imperialism has been defined as the creation and maintenance of unequal relationships between cultures favoring the more powerful one; the erosion of native cultures, value systems, language and traditions by influence of more dominant/powerful cultures, value systems, language and traditions through the distribution of mass media. While this is true, sometimes some of the messages that are sent by the distribution of mass media from a predominant culture to the rest might be good.
That Marvel Comics is taking part creating a set of variant covers in commemoration of the National Bullying Prevention Month is a positive thing, and not only for american kids.
The following Marvel titles are the ones which will contain variant covers against bullying:
- Guardians of the Galaxy #20
- Avengers #36
- Rocket Raccoon #4
- Hulk #7
- Inhuman #7
- Captain America #25
- Legendary Star-Lord #4
- “Marvel National Bullying Prevention Month Variant Covers“. The Mary Sue.
- STOMP Out Bullying.
- “The Power of Comics. History, Form & Culture“. By Randy Duncan and Matthew J. Smith.